The Rainforest Alliance is an international nonprofit dedicated to conserving biodiversity and ensuring sustainable livelihoods by transforming land-use practices, business operations, and consumer behavior. Founded in 1987, the organization collaborates with farmers, foresters, businesses, and governments to promote sustainable agricultural and forestry practices that protect ecosystems, enhance rural livelihoods, and improve human rights.

Through its certification program, the Rainforest Alliance seal signifies that products, such as coffee, tea, chocolate, and bananas, meet rigorous social, environmental, and economic criteria. This seal empowers consumers to make choices that support sustainable development and reduce deforestation. The organization also provides training to farmers and communities on climate-smart agriculture, forest management, and biodiversity conservation, enhancing their resilience to climate change.

In partnership with local communities and global corporations alike, the Rainforest Alliance drives initiatives that reduce carbon emissions, conserve natural resources, and promote fair treatment for workers. By bridging the gap between ethical practices and the marketplace, the organization strives to create a world where people and nature thrive in harmony.